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Lay's "Do Us A Flavor" Seeks America's Next Great Potato Chip Flavor And Celebrates The Stories Behind The Flavors With $1 Million Award TV Personality and Multiplatinum Recording Artist Nick Lachey, Known for His Flavorful Personality, Helps Lay's Kick Off Do Us A Flavor: "The Pitch" Jan 10, 2017 1:15 PM EST PLANO, Texas, Jan. 10, 2017 /PRNewswire/ --"Spaghetti and Meatballs!" "Cinnamon Roll!" "Stuffed Peppers!" Nearly everyone has a great flavor idea perhaps it's the newest flavor for Lay's potato chips worth a whopping $1 million. After all, a select few have been lucky enough to see their potato chip flavors come to life already. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is once again giving people the chance at $1 million by bringing back the iconic "Do Us a Flavor" contest and asking fans for their flavor ideas and the story or inspiration behind them all in a flavor-packed pitch. Helping Lay's celebrate the personalities behind the flavors is TV personality and multiplatinum recording artist Nick Lachey, known for his flavorful personality and love of local flavors and cuisines with his restaurant and bar in Cincinnati. Lachey, a fan of the "Do Us a Flavor" contest throughout the years, helped surprise the four finalists and award the winner in 2015. In its fourth year, the latest installment of the contest - "The Pitch" - asks fans nationwide to simply "pitch" their best Lay's potato chip flavor ideas and the inspiration behind it through a photo, video and/or written description to bring the idea to life. Three mouth-watering finalist flavors will then be fully developed and brought to store shelves nationwide for America's vote, ultimately deciding which lucky flavor fan will take home the $1 million grand prize. Fans are encouraged to visit www.Lays.com to submit their flavor ideas. "Our fans live flavorful lives, full of delicious tastes and rich personal experiences, which have translated to interesting and innovative chip flavor ideas throughout the years," said Jeannie Cho, vice president of marketing, Frito-Lay. "These incredible flavor ideas were created by everyday fans, each with their own flavorful story.